Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Friday, 18 January 2013

Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL

Federated Media, a company that began by placing display ads on high-traffic blogs and other publisher sites, now claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show Federated was number four, reaching an audience...



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Google Tells Investors To Moderate Their Earnings Expectations

Earlier today Google issued an accounting-related missive on its investor relations site that sought to correct a problem with financial analysts’ earnings estimates for the company. Google will be reporting Q4 revenue numbers on Tuesday next week. Google is compelled to report revenues for...



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Marketing Day: January 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing Biz: Identity Capture, Link Rot & Graph Search Facebook’s new Graph Search was the attention getting headline this week...



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SearchCap: The Day In Search, January 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.


From Search Engine Land:



  • Will [Not Provided] Ever Reach 100% In Web Analytics?

    With the news today that Chrome is moving to secure search, marketers may be wondering about the larger picture of using search data in web analytics. The searches people do that lead them to a site is valuable data to an organization. What other data source do we have that gives us direct access to [...]



  • Facebook’s Graph Search & YourTrove’s Social Search: 5 Questions With Jesse Emery

    [Ed. note: This is the first of what will be an ongoing interview series called "5 Questions With...," in which we'll publish brief interviews with interesting and important online marketing newsmakers. Depending on the topic, the interviews may be published on Search Engine Land or Marketing Land and, depending on the topic and interview subject, [...]



  • Can TV Advertising Really Impact Search Performance?

    It’s relatively easy to report what happened in an ad campaign, but much more difficult to understand why things happen. Visits or conversions might go up or down, but why? It could be some form of seasonality or maybe your latest review hit the front page of Reddit. The mysteries of consumer behavior like to [...]



  • Sign of Hope? Banned Advertisers Rises Just 8 Percent in 2012

    The battle against bad ads getting past the AdWords review process rages on. Google announced in a blog post this week that the company axed 224 million bad ads in 2012. That’s up 67% from 2011. The 2012 numbers underscore that there is no shortage of scammers, however they may also point to a sign [...]



  • Search In Pics: Google Chefs, Android Rubik’s Cubes & Google Docks View

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Chefs: Source: Google+ Android Rubik’s Cube Art: Source: Google+ Concept: Redesigned Google Business Verification Postcards: [...]



  • Google Improves Handwrite Your Search Feature

    About six months ago, Google introduced handwritten searching via your smartphone device. Instead of typing, speaking or taking a picture of your query – Google allowed you to write the query on the Google home page with the tip of your finger. It worked pretty good but it was not perfect and is still not [...]



  • Ever Wanted To Be Siri? Apple Seeks A Writer

    By now, everyone’s used to Siri’s wit. Tell her you love her, and Apple’s Siri digital assistant may respond that all you need is love — and an iPhone. Or that it will never work out. And she’s got jokes for a variety of other queries. But who’s the woman behind Siri? Or the man? [...]




Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:



Search News From Around The Web:


Business Issues



Local Search & Maps



Link Building



Paid Search



Searching



SEM Industry



SEO & SEM



Video, Music & Image Search



Other Items








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Thursday, 17 January 2013

LinkedIn Answers To Close On January 31

LinkedIn spent most of 2012 introducing new products and features, but 2013 is starting with news that one of them is going away. In an email to members, the company says it’s going to close down LinkedIn Answers as of January 31st. The Q&A section of the site apparently wasn’t...



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SearchCap: The Day In Search, January 17, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.


From Search Engine Land:



  • Is Google Hijacking Semantic Markup/Structured Data?

    In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012. Since then, there have been further interesting developments. In this article, I am going to focus on recent developments that are search engine and/or Google specific, [...]



  • Are You Getting These SEO Fundamentals Right?

    Millions of ardent fans were shocked when Argentina crashed out in the quarter-finals of the 2006 FIFA World Cup soccer tournament. They didn’t lose on field goals against Germany, but in a dramatic penalty shootout. The brutal post-match analysis forced Jose Pekerman’s resignation as national coach. Why? Because fans and experts alike blamed him for [...]



  • 4 Trends That May Surprise Online Marketers In 2013

    Over the last year, like every year prior, online marketers have witnessed an incremental growth in digital advertising spend and a rapid adoption of new technology. In 2012, we saw the introduction of Product Listing Ads as Google shifted to a pay-to-play model for shopping. Facebook began testing every ad format under the sun, with [...]



  • Bing Adds 5X More Facebook Content To Social Sidebar

    The big news in search this week was the announcement of Facebook’s Graph Search. But today, Microsoft is making enhancements to its own “social search” capability. Specifically, Bing is adding more content to its Social Sidebar feature. In a way, this is a reintroduction of Social Sidebar following the news of Facebook’s Graph Search. People [...]



  • Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs

    Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there’s a substantial gap between cost-per-click (CPC) and conversion rate. Adobe came to its conclusions after looking at paid [...]



  • “Who Sent Me Chocolates?” – Company Tries Sweet Twist To Tap Into Google Traffic

    Yesterday, I received a package all the way from the United Kingdom. It was a chocolate bar but it was packaged differently. The cover around the bar had a personalized message to me that read: Hey Barry, We wanted to send you a treat to introduce ourselves! To find out who we are type: “Who [...]




Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:



Search News From Around The Web:


Business Issues



Local Search & Maps



Paid Search



Searching



SEM Industry



SEO & SEM








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Marketing Day: January 17, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Adds 9 New Tools To Its Certified Products Program Twitter has given an official thumbs up to nine more social networking tools,...



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Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013

This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on the US market, but we’ll also take a regular look at international markets, as well as providing additional insights into segments that appear to be...



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Twitter Adds 9 New Tools To Its Certified Products Program

Twitter has given an official thumbs up to nine more social networking tools, adding them to its Certified Products Program. The program launched last summer as a way, essentially, for Twitter to reward developers for creating the type of products that Twitter wants in its ecosystem. Certified...



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Google CEO Larry Page: Facebook Doing A “Really Bad Job” On Its Products

While Google+ has come under fire in some quarters for not being as successful as Facebook, Google CEO Larry Page had choice words himself on that competition. Facebook is doing “a really bad job” with its products. Page didn’t expand on what exact products with Facebook were so...



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