Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Is Google Hijacking Semantic Markup/Structured Data?
In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012. Since then, there have been further interesting developments. In this article, I am going to focus on recent developments that are search engine and/or Google specific, [...]
- Are You Getting These SEO Fundamentals Right?
Millions of ardent fans were shocked when Argentina crashed out in the quarter-finals of the 2006 FIFA World Cup soccer tournament. They didn’t lose on field goals against Germany, but in a dramatic penalty shootout. The brutal post-match analysis forced Jose Pekerman’s resignation as national coach. Why? Because fans and experts alike blamed him for [...]
- 4 Trends That May Surprise Online Marketers In 2013
Over the last year, like every year prior, online marketers have witnessed an incremental growth in digital advertising spend and a rapid adoption of new technology. In 2012, we saw the introduction of Product Listing Ads as Google shifted to a pay-to-play model for shopping. Facebook began testing every ad format under the sun, with [...]
- Bing Adds 5X More Facebook Content To Social Sidebar
The big news in search this week was the announcement of Facebook’s Graph Search. But today, Microsoft is making enhancements to its own “social search” capability. Specifically, Bing is adding more content to its Social Sidebar feature. In a way, this is a reintroduction of Social Sidebar following the news of Facebook’s Graph Search. People [...]
- Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs
Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there’s a substantial gap between cost-per-click (CPC) and conversion rate. Adobe came to its conclusions after looking at paid [...]
- “Who Sent Me Chocolates?” – Company Tries Sweet Twist To Tap Into Google Traffic
Yesterday, I received a package all the way from the United Kingdom. It was a chocolate bar but it was packaged differently. The cover around the bar had a personalized message to me that read: Hey Barry, We wanted to send you a treat to introduce ourselves! To find out who we are type: “Who [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Twitter Adds 9 New Tools To Its Certified Products Program
- Google CEO Larry Page: Facebook Doing A “Really Bad Job” On Its Products
- Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013
- Google Retains #1 Rank In Fortune’s Best Companies To Work For
- Study: M-Commerce Ticket Sales Less Than 10 Percent Of Total
- StumbleUpon Cuts 30% Of Its Staff In An Effort To Get In The Black
- Judge: News Organizations Improperly Pulled Images From Twitter & Used Commercially
- Love For Links: Facebook Posts With Links Will Garner A 3x Larger Preview
Search News From Around The Web:
Business Issues
- Google’s Larry Page on Why Moon Shots Matter, Wired
- To fight Amazon’s “black box,” iPad publisher Inkling opens its 400 ebooks up to Google, paidContent.org
Local Search & Maps
- 2012 in the rear-view and a peek into 2013, MapQuest Blog
- Discover Israel on Google Maps, Google LatLong
- Expanding Reviews Content in the Google Places API, Official Google Enterprise Blog
- San Francisco Pilots Restaurant Inspections in Yelp Reviews, TechPresident
Paid Search
- Ads Security: 2012 Retrospective, Inside AdWords
- Don’t Be Afraid to Exclude PLA Search Queries, PPC Hero
Searching
- Facebook Graph Search: The Experts Speak, JonLoomer.com
- Graph Search’s Dirty Promise and the Con of the Facebook "Like", steve’s blog
- Why, why, why did you have to call it ‘Graph Search,’ Facebook?, VentureBeat
SEM Industry
- SEO Predictions 2013: What to Watch For, BruceClay.com
SEO & SEM
- 10 Content Experts Weigh In On Author Rank in 2013: Part I, Vertical Measures
- 14 Point Site Audit for SEO, Search Engine People
- 2013 SEM/SEO Resolutions, PPC Associates Blog
- 5 SEO Mistakes That Even Experts Miss, quicksprout.com
- 5 Ways Great Content can Complement your SEO Campaigns, koozai.com
- 7 things to think about before running a local SEO campaign, Search Engine People
- A hotel’s name important for SEO, marketing, hotelnewsnow.com
- AdWords Geographic Location Reports, VerticalLeap
- Are You Getting The Most Out Of Your Landing Pages?, PPC Hero
- Enterprise SEO in 2013, Search Engine Watch
- How I Use SEOmoz for Local Optimization Today, SEOmoz
- How to Use Connectalytics to Compare ROI across Multiple Ad Networks at the Keyword Level, Search Engine Journal
- More Signs Of A Google Update, Search Engine Roundtable
- SEO for Travel, RKG Blog
- What’s Your Google Viral Score?, SEO By The Sea
- Why Google Doesn’t Rank Directories Well, Search Engine Roundtable
- Why PPC Should Be a Part of Your Online Marketing Strategy, distilled.net
via http://searchengineland.com/searchcap-the-day-in-search-january-17-2013-145543?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-scap
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